Natural United is a collection of social media accounts: one for each U.S. state. These groups unite nature-lovers, and we sell packages of impressions to advertisers. So far, I've managed Utah, Arizona and one of our biggest accounts, Hawaii. Management of these accounts includes generating unique copy for our posts, building the community through personal engagement, reaching out to advertisers and helping fine-tune our sales pitch and messaging strategy. I am transitioning into a management and sales role, which will free up my time and better apply my PR background to our strategies while others handle day-to-day posting.